VIDEO ONLINE ADVERTISING
Video consumption is rising
By 2019, global consumer internet video traffic will account for 80% of all consumer Internet traffic.
Facebook generates 8 billion videos on average per day.
You Tube reports mobile video consumption rises 100% every year.
55% of people watch videos online every day.
90% of user say that seeing a video about a product is helpful in the decision process.
Over-the-Top (ConnectedTV, Full Episode Player)
Facebook / Instagram
Over-The-Top Video Advertising
As TV audiences become more fragmented and time-shifted, advertisers need to stay in front of their target audience, which they can now achieve with CTV advertising.
64% of people in the U.S. own a CTV device and half of U.S. Wi-Fi households now stream over-the-top (OTT) content like Netflix directly to their TV an average of 1 hour and 40 minutes every day, according to ComScore.
Over the Top
Over-the-top (OTT) is ConnectedTV and Full Episode Player (FEP) streaming or on-demand inventory.
ConnectedTV: Streaming or on-demand content served by a variety of content providers via a CTV device (dongle, puck or SmartTV) to a big screen
Full Episode Player (FEP): Streaming or on-demand content served by a variety of content providers served to a desktop, mobile or tablet device
Tip: Combine CTV and FEP as a best practice to create better reach and awareness.
What is Pre-Roll?
Pre-roll = The name of an online video commercial that appears prior to an online video, it is typically :10, :15 or : 30 seconds in length. Once you click on certain online video links, you will be forced to watch a short commercial
before the video content.
Pre-roll video creates higher brand recall
Pre-roll video increases brand recall and has a positive impact on all devices.
Boost brand association and engagement
Drive intent to purchase advertised product
Pre-Roll Drives Click-Thrus
: 30 Pre-Roll Click-Thru Rate = 87% Above Industry Average
:15 Pre-Roll Click-Through Rate = 371% Above Industry Average
*Mobile targeting may have limited scale and/or availability.
YouTube Users are Engaged Users
Types of Content on YouTube
Watching product reviews is the dignified form of window shopping today – only, you don’t have to leave your room. During a product review, a content creator features a newly released product. Towards the end of the video, they’d put it to the test and share their insights with their viewers.
A “How-to?” video is an instructional type of content that breaks down a certain task into easy-to-follow steps. You know how easy it is to follow a recipe with pictures, right? Well, videos make it even easier through guided demonstrations.
Q&A videos are among the most popular and engaging types of video on You Tube. They’re considered audience - centric because your viewers have the power to ask you their most burning questions.
YouTube Targeting Options
YouTube brings campaigns to life
Video AdMix = Facebook + Programmatic Pre-Roll + YouTube
Extended TV = OTT+ Programmatic Pre-Roll + YouTube
Omni Video = Facebook + OTT + Programmatic Pre-Roll + YouTube
This a great starter package for clients who haven’t yet established themselves in the video realm of online marketing. If you don’t have a television commercial grade video creative – it’s OK! Take advantage of the most popular video platforms on earth, and expand your reach with pre-roll to hit the countless video players being watched on local content pages.
This is a no-brainer for any client already purchasing TV spots, or has a commercial grade video creative. This package requires commercial-grade creative, because the Video will appear on OTT channels during commercial breaks (including before and after a show) for streaming and on-demand content viewed on connected devices (Roku, Apple TV, ChromeCast, etc). Take that commercial spot and extend the audience to where they are watching most of their video content, with more geo and data targeting options. This also includes You Tube and Pre - Roll.
Everything video in one bundle. This is for high budget clients who want to truly maximize their reach and get in front of as many eyes as possible. All four platforms are utilized, giving your campaign manager the best possible opportunity to optimize against a significant data pool.