VIDEO ONLINE ADVERTISING

Video consumption is rising

  • By 2019, global consumer internet video traffic will account for 80% of all consumer Internet traffic.

  • Facebook generates 8 billion videos on average per day. 

  • You Tube   reports   mobile   video   consumption   rises 100% every year. 

  • 55% of people watch videos online every day. 

  • 90% of user say that seeing a video about a product is helpful in the decision process.

Everything Video

  • Over-the-Top (ConnectedTV, Full Episode Player)

  • Programmatic Pre-Roll

  • You Tube

  • Facebook / Instagram

Over-The-Top Video Advertising

As TV audiences become more fragmented and time-shifted, advertisers need to stay in front of their target audience, which they can now achieve with CTV advertising.

64% of people in the U.S. own a CTV device and half of U.S. Wi-Fi households now stream over-the-top (OTT) content like Netflix directly to their TV an average of 1 hour and 40 minutes every day, according to ComScore.

Over the Top

Over-the-top (OTT) is ConnectedTV and Full Episode Player (FEP) streaming or on-demand inventory.

 

  • ConnectedTV: Streaming or on-demand content served by a variety of content providers via a CTV device (dongle, puck or SmartTV) to a big screen

  • Full Episode Player (FEP): Streaming or on-demand content served by a variety of content providers served to a desktop, mobile or tablet device

Tip: Combine CTV and FEP as a best practice to create better reach and awareness.

Pre-roll Video

What is Pre-Roll?

Pre-roll = The name of an online video commercial that appears prior to an online video, it is typically :10, :15 or : 30 seconds in length. Once you click on certain online video links, you will be forced to watch a short commercial

before the video content.

Pre-roll video creates higher brand recall

Pre-roll video increases brand recall and has a positive impact on all devices.

  • Increase favorability

  • Boost brand association and engagement

  • Drive intent to purchase advertised product

Pre-Roll Drives Click-Thrus

: 30 Pre-Roll Click-Thru Rate = 87% Above Industry Average

:15 Pre-Roll Click-Through Rate = 371% Above Industry Average

Targeting Options

*Mobile targeting may have limited scale and/or availability.

YouTube

YouTube Users are Engaged Users

Types of Content on YouTube

Product Reviews

Watching product reviews is the dignified form of window shopping today – only, you don’t have to leave your room. During a product review, a content creator features a newly released product. Towards the end of the video, they’d put it to the test and share their insights with their viewers.

How-To Videos

A “How-to?” video is an instructional type of content that breaks down a certain task into easy-to-follow steps. You know how easy it is to follow a recipe with pictures, right? Well, videos make it even easier through guided demonstrations.

Q&A Videos

Q&A videos are among the most popular and engaging types of video on You Tube. They’re considered audience - centric because your viewers have the power to ask you their most burning questions.

YouTube Targeting Options

YouTube brings campaigns to life

Bundled Options

  • Video AdMix = Facebook + Programmatic Pre-Roll + YouTube

  • Extended TV = OTT+ Programmatic Pre-Roll + YouTube

  • Omni Video = Facebook + OTT + Programmatic Pre-Roll + YouTube

Video AdMix

This a great starter package for clients who haven’t yet established themselves in the video realm of online marketing. If you don’t have a television commercial grade video creative – it’s OK! Take advantage of the most popular video platforms on earth, and expand your reach with pre-roll to hit the countless video players being watched on local content pages.

Extended TV

This is a no-brainer for any client already purchasing TV spots, or has a commercial grade video creative. This package requires commercial-grade creative, because the Video will appear on OTT channels during commercial breaks (including before and after a show) for streaming and on-demand content viewed on connected devices (Roku, Apple TV, ChromeCast, etc). Take that commercial spot and extend the audience to where they are watching most of their video content, with more geo and data targeting options. This also includes  You Tube and Pre - Roll.

OmniChannel Video

Everything video in one bundle. This is for high budget clients who want to truly maximize their reach and get in front of as many eyes as possible. All four platforms are utilized, giving your campaign manager the best possible opportunity to optimize against a significant data pool.

© 2019 by Progressive Business Services