PROGRAMMATIC DISPLAY

What is Programmatic Advertising?

Audience Extension: a product designed to boost ANY business seeking to engage in digital advertising.

  • Audience Extension is the best “conversation extender,” because it reaches your customer’s exact target audience digitally on any device a consumer might use when consuming web content.

When we say, “We can reach your exact target market anywhere and everywhere customers are consuming digital content,” we mean it.

Programmatic.

We leverage The Trade Desk which is one of the most technologically advanced platforms in the world. Rated #1 DSP in the world by Ranker.com, #2 by Foresters.

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Partner Network.

From massive to boutique our clients share a common characteristic – they embrace collaboration.

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Targeting Options.

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#Behavioral Targeting

- Data Collection

Visits specific content sites, search related content, check email, read consumer reviews, downloaded music, browsed photos, checked loan rates, checked car insurance rates, checked email, social profiles, shopped for specific products or services

- Modeling and Inferences

Electronics Shopper:

Sports Content Sites, Healthy Living, Consumer Electronics Reviews, Searches for Specific Brands of TV & Home Theatre

Real Estate Intender:

Yoga Content Sites, Gluten Free Foods, Checked Mortgage Rates, Researched Available Real Estate

  • Arts & Entertainment

  • Auto Buyers

  • Auto Owners

  • CPG (Consumer Package Goods)

  • Enthusiasts

  • Family

  • Finance & Insurance

  • Home

  • Interests

  • Lifestyle

  • Pets

  • Politics

  • Professional Services

  • Purchase Behaviors

  • Real Estate

  • Shopping

  • Travel

Behavioral Targeting Examples

#Behavioral Targeting

All Traffic

News & Information

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Entertainment

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Content Channels

  • Arts & Entertainment

  • Auto

  • Beer

  • Business

  • Cycling

  • Education

  • Family

  • Fashion

  • Food & Dining

  • Gaming

  • Health

  • Hispanic

  • Hobbies & Interest

  • Home

  • LGBT

  • Job Seekers

  • Music

  • News

  • Political

  • Real Estate

  • Retail

  • Seniors

  • Sports

  • Technology & Electronics

  • Te e n

  • Travel

  • Weight Loss

#Demographic Targeting

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- Age Range

  • 18-24

  • 25-34

  • 35-44

  • 45-54

  • 55-64

  • 65+

- Household Income (HHI)

  • $50K+

  • $75K+

  • $100K+

  • $125K+

  • $150K+

  • $200K+

- Ethnicity

  • African American

  • Asian

  • Hispanic

  • Other

  • White

- Gender

  • Male

  • Female

#Site Retargeting

Re-engaging potential consumers:

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