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NATIVE ADVERTISING

What is Programmatic Native Advertising?

Native Advertising uses a brand’s most compelling visual content and makes it look and feel like the content on a given website. Your native ads will look like they are part of the page.

Native Advertising aligns itself with the look and feel of its environment:

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AESTHETICS

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LOCATION

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VALUE

Why Native - Native Ads Align with the Website

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Creative Specifications

A single creative asset is turned into multiple, unique creative executions.

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DESIGN

  • 1200x1200 pixel pref.

  • 500x500 pixel min.

  • 72 DPI, JPG pref.

  • Under 2MB per image

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LOGO

  • PNG Format

  • 300-600 pixels wide

  • Transparent background

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HEADLINE & CAPTION

  • Headline < 30 characters

  • Caption < 200 characters

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CLICK-THRU URL

  • Landing page URL

A Single Creative Works on All Screens

Sourcing Creative:

  • Product Galleries – The product says it all, showcase it

  • Blogs & Social Media – Use blogs and social media images where images tell the brand story

  • User Generated Content – Consumers are playing the role of brand ambassadors and sharing brand images

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Premium Publishers

Quality Traffic:

  • Reaching 92% of the online population

  • Representing 86% of Mobile Users

  • 52% Male – 48% Female

  • 69% with Children in Home

  • 85% earning $100K+

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