MicroProximity

What is “MicroProximity” Targeting?

Quality Targeting Equation based on “User Location Data”.

Popular MicroProximity Targeting Strategies

These are some of the many ways to leverage MicroProximity targeting for your campaign.

LOCATION TARGETING

Reach consumers while they’re at specific locations, stores, offices, etc.

AREA TARGETING

Bring potential customers in or ask them to come back when they’re nearby.

ACTIVITY & INTEREST TARGETING

Bring potential customers in or ask them to come back when they’re nearby.

Targeting Options

MicroProximity

Where they’re located now.

E.g., Users within 100 meters of a Starbucks right now.

MicroProximity + LookBack

Where they’re located now and following them home

E.g., Users who are targeted while they are at a location, and the ability

to retarget them later.

LookBack Only

Where they were previously located

E.g., Target users after they have been at a location within LookBack window options.

Decimal Point Location Data

  • Precise real-time location data, to reach marketing based audiences, requires a minimum of 4 decimal places.

  • We use 5 place precision allowing us to accurately target small venues with precision.

  • 5 Decimal Places = ~1 meter: Accurately located inside a small venue or coffee shop

  • 4 Decimal Places = ~10 meters: Outside a small venue or coffee shop

  • 3 Decimal Places = ~100 meters: Football field away from the target venue.

  • 2 Decimal Places = ~1,000 meters: Over 1KM away from your target venue

  • Competitor “Geofence” technology truncates the coordinates down to 2-3 decimals

CONQUEST TARGETING

Reach consumers while they’re visiting your competitor’s locations.

© 2019 by Progressive Business Services