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MicroProximity

What is “MicroProximity” Targeting?

Quality Targeting Equation based on “User Location Data”.

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Popular MicroProximity Targeting Strategies

These are some of the many ways to leverage MicroProximity targeting for your campaign.

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LOCATION TARGETING

Reach consumers while they’re at specific locations, stores, offices, etc.

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AREA TARGETING

Bring potential customers in or ask them to come back when they’re nearby.

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ACTIVITY & INTEREST TARGETING

Bring potential customers in or ask them to come back when they’re nearby.

Targeting Options

MicroProximity

Where they’re located now.

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E.g., Users within 100 meters of a Starbucks right now.

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MicroProximity + LookBack

Where they’re located now and following them home

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E.g., Users who are targeted while they are at a location, and the ability

to retarget them later.

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LookBack Only

Where they were previously located

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E.g., Target users after they have been at a location within LookBack window options.

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Decimal Point Location Data

  • Precise real-time location data, to reach marketing based audiences, requires a minimum of 4 decimal places.

  • We use 5 place precision allowing us to accurately target small venues with precision.

  • 5 Decimal Places = ~1 meter: Accurately located inside a small venue or coffee shop

  • 4 Decimal Places = ~10 meters: Outside a small venue or coffee shop

  • 3 Decimal Places = ~100 meters: Football field away from the target venue.

  • 2 Decimal Places = ~1,000 meters: Over 1KM away from your target venue

  • Competitor “Geofence” technology truncates the coordinates down to 2-3 decimals

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CONQUEST TARGETING

Reach consumers while they’re visiting your competitor’s locations.

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