Progressive Business Services
IP TARGETING
How It Works
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Use your customer list to IP match: By using a patented data matching process, which protects the privacy of the household while allowing the user-profile tied to a specific IP to be examined, we can match an existing customer list (names, addresses, phone numbers) to IP addresses, thus allowing ad impressions specifically tailored to existing customer base.
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Use a list of B2B targets: By providing the business name and address, we can match to IP’s for a specific business target. Then, serve digital ads to entire companies, college campuses, hotels, trade shows, conventions and other venues where masses gather via the location’s IP addresses.
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ZIP Code IP Targeting: Provide us a list of ZIP Codes and we can reverse append to serve ads to IP addresses within those ZIP Codes.
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Digital New Movers/Pre-movers: Provide ZIP Codes or city names for movers you’d like to reach in a specific area.
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Digital Canvassing: Take your CTM, or new customer list and target their neighbors with ads. Digital Canvassing looks at the street name and relative distance of intersections and appends IP’s to their respective homes located within 500 meters of a pre-defined target.
How to use IP Targeting
-
Use your customer list to IP match: By using a patented data matching process, which protects the privacy of the household while allowing the user-profile tied to a specific IP to be examined, we can match an existing customer list (names, addresses, phone numbers) to IP addresses, thus allowing ad impressions specifically tailored to existing customer base.
-
Use a list of B2B targets: By providing the business name and address, we can match to IP’s for a specific business target. Then, serve digital ads to entire companies, college campuses, hotels, trade shows, conventions and other venues where masses gather via the location’s IP addresses.
-
ZIP Code IP Targeting: Provide us a list of ZIP Codes and we can reverse append to serve ads to IP addresses within those ZIP Codes.
-
Digital New Movers/Pre-movers: Provide ZIP Codes or city names for movers you’d like to reach in a specific area.
-
Digital Canvassing: Take your CTM, or new customer list and target their neighbors with ads. Digital Canvassing looks at the street name and relative distance of intersections and appends IP’s to their respective homes located within 500 meters of a pre-defined target.
What is IP Targeting?
IP Targeting focuses internet advertising to consumers based on their Internet Protocol (IP) address. Our IP Targeting solution allows you to target your desired audience down to their individual address.
EXTENSIVE REACH
Reach over 250 million individuals and over 18 million businesses in the U.S. and Canada.
DATA RICH
Define audiences with over 14,000 consumer and business variables.
IP TARGETED
Isolating your target audience on a granular level.
DEVICE INDEPENDENT
Extensive reach to all Internet-enabled devices (i.e., computers, tablets, smart phones).
New Mover Segments
New Mover: People who have just moved into their new home, compiled from Self Reported COA (Change of Address), Utility Hook-Ups, Telephone Connects, and Deed Data. Our system refreshes twice daily and records are removed after 60-days.
Pre-Mover Segments
Pre-Mover: Homes listed on the market, compiled from a multitude of “Homes for Sale” (newspaper and online) and “For Sale By Owner” (local newspaper and digital listings)
Automotive Case Study
Our client is a regional auto dealer with 3 dealership locations that sells nearly 1,000 new and pre-owned vehicles each month. While working with the dealership, two large “buckets” of customers presented as a great opportunity to target for a Buy Back or Conquest Sales campaign. Approximately 40% of the customers who purchase services do not purchase a vehicle at the dealership. Over 9,000 customers that have previously purchased a vehicle at the dealership.
After completing the discovery process with the client, we identified approximately 6,000 high value prospects from among the candidates. We launched a targeted campaign of push advertising to customers home computers.
Campaign Highlights
Political IP Targeting Case Study
Internal tracking showed our client was trailing by 6-8 percent in a series of recent polls. With the impending election there was very limited time to use traditional media outlets to sway votes. So, we implemented an IP targeted campaign to reach voters’ home computers with banner ads.
We used client-supplied data of those who had requested a ballot, along with data on voter registration demographic data. We then scrubbed this data using our proprietary technology to deliver display advertisements to these targeted voter households.
Over the course of one week we delivered 120K impressions to this list of likely supporters.
“The ability to target to our message to different voters by geolocation and voter segmentation is something the other media platforms simply didn’t offer”
Campaign Highlights
Case Study: Non-Profit
A local cancer prevention organization, an independent 501(c)(3), is dedicated to eliminating preventable colon cancer death and suffering by increasing screening rates through education,advocacy, and health systems improvement.
The organizations work includes advocating for funds for uninsured and under-insured people to get screened. Funds raised come in the form of individual gifts, corporate contributions and grants.
The client integrated our IP targeting platform as part of larger outreach campaign that included direct mail and targeted push advertising to potential donors’ home computers. Forty-four percent of the list of likely donors was included in the online display campaign and 56% was not targeted.
Campaign Highlights
Case Study: Retail
Our client is a nationwide distributor of home gym equipment. The organization turned to targeted advertising after experiencing a decrease in their PPC and SEO conversions. With their PPC cost doubling per year, they needed to find alternatives that were more cost effective and produced better conversions.
We implemented an IP Targeting advertising campaign after analyzing the last 2 years of the client's sales. Based on this data, we created a targeting profile focused on 33,048 households in key markets of TX, CA, and FL.
The campaign produced 804,363 impressions and 2,951 clicks. The client identified 17 confirmed conversions, with an average value of $900.
Campaign Highlights
